The Employee Value Proposition (EVP)

Stand out from your competition with an EVP that is authentic, unique and compelling.

Identify the key capabilities that attract and retain employees to your organization then leverage them through a captivating Employee Value Proposition (EVP). I designed the “A3 EVP” process to be simple:

  1. Assess your workforce and your labour market.

  2. Analyze your organizational capabilities and your competition.

  3. Activate your defined EVP to strengthen brand loyalty and attract talent aligned with your culture.