TED-Style Talk about the EVP at the AJAS 2024 Conference (La Jolla, CA)

Just me talking about potato chips …why? Today’s healthcare job market is like the chip aisle. So many career sites and job postings look alike with organizations presenting the same boring bag of potato chips.  

Here I speak about how I help organizations leverage their unique Employee Value Proposition (EVP) to ‘pop’ out from the competition like a Pringles container in this TED style talk!

A big thanks to the Association of Jewish Aging Services (AJAS) and its 2024 conference organizers for the invitation to share some of Louis Brier Home and Hospital’s successes with innovative Employer Branding down to La Jolla, CA!!!

The conference organizers invited me to speak alongside three others in a session they call “Revolution in the Round”. The session’s theme was “Mining the gold that you have”. An organization’s competitive advantage is the gold. Effective employer branding is cutting and polishing this gold to make it shine brighter than any other on the market.